Clarins
A premiere French beauty brand, Clarins is a trailblazer in plant-based products and devoted to formula innovation and reinvention for the ultimate customer experience. I created strategic copy to ensure consistency in brand message and tone across all disciplines including national advertisement, website content, emails, direct mail, in-store signage, packaging, and product guides.
Advertising
From self tanning lotions to restorative night creams, each of these ads was featured in some of the most recognizable fashion and lifestyle magazines including Vogue, Elle, Self, W, InStyle, and Vanity Fair. I wrote in the brand’s friendly, informative voice that leans in to product benefits—all powered by plant extracts.
Direct Mail
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