Gap
As part of a unique customer retention team, I had the opportunity to concept and create copy across all digital platforms including paid social, SEO, and UX. In addition, I wrote copy for brand emails and direct mail pieces.
Paid Social
To highlight key products and seasonal trends, these social posts* were written in the brand’s authentic, conversational voice.
*These are not the sponsored post images.
Brand Emails
From comfy cargos to flattering faux leather, these emails captured the brand’s conversational storytelling that inspires people to dress with ease, and express their individuality.
Direct Mail
No, direct mail isn’t dead. In fact, these postcards targeted Gap Good Rewards subscribers who statistically spend more on every purchase than non-rewards customers. The result: a notable ROI for each piece.
SEO
I wrote these gap.com editorial pieces that combined keyword relevance for SEO and engaging copy that resonated with Gap customers.
Women’s Activewear:
SHOP GAP WOMEN'S ACTIVEWEAR
Looking for activewear that can keep up with you? Gap women's activewear has everything you need for all the ways you move. Whether you're heading out for a run or running errands, our comfortable, high-performance workout clothes for women go the distance. From sports bras and tees to cotton workout leggings and joggers, it's easy to mix and match your faves for a major style win.
WORKOUT CLOTHES FOR WOMEN
Looking to meet your fitness and style goals? Gap workout clothes for women has you covered from the bottom up. Starting with the staple, our workout leggings come in ALL the lengths-full, ankle and crop-and rises, including high-waisted and mid-rise so you'll always find the perfect fit. Need some support? You'll love our performance sports bras from the GapFit women's collection that are designed with low, medium and high impact activates in mind. Then top it all off with one of our tanks or tees that will keep you comfortable and cool through any workout. But what about downtime? We all want to look good and feel comfortable: enter our hoodies, sweatshirts, sweatpants, joggers and activewear sets. Find your fave in a fun color or heritage hue. Whatever you're doing, Gap women's activewear is with you.
Women’s T-Shirts:
ICONIC GAP WOMEN'S T-SHIRTS
There are few things as classic as a t-shirt and nothing quite as quintessential as a Gap t-shirt. Our women's t-shirts are the definition of easy does it and the key to an effortlessly cool summer look. Gap t-shirts for women are casual and comfortable, perfect on their own in warm weather, and great for layering when temps cool down. Treat your wardrobe to the essentials and shop t-shirts in classic soft cotton, sustainable organically grown cotton, and breezy linen and linen-cotton.
Light, airy, and cool to the touch, linen t-shirts are key to beating the heat in style. Try pairing our linen tees with a cardigan sweater for an easy-to-style layered look or our favorite gray pants for women. Whether you're team crewneck t-shirt, team v-neck t-shirt, or both, Gap's tees always deliver the anything-but-basic basics you count on. Heading to a casual backyard barbecue or a picnic in the park? Try a throwback look with our '90s loose jeans. Taking on weekend errands? Pop on an organic vintage t-shirt that feels easy like you've had it forever and shorts for a comfy run-around outfit that doesn't compromise on style.
If your summer rotation needs vibrant pops of color to rival the sunshine, our graphic t-shirts and artist series t-shirts are giving bright and bold. Shop the classic and iconic Gap t-shirts for women here!
Men’s Activewear:
SHOP GAP MEN'S ACTIVEWEAR
Push your potential in Gap men's activewear that's always up for the challenge. From the weight room to the yoga room, comfortable performance gear is key. And our breathable, moisture-wicking workout clothes for men will help cool you down as you work up a sweat. Like options? We've got those. Think workout tops, shorts, tights, and joggers in all the colors, styles, and sizes that work for you. So, head out for that run or hang with your crew —Gap activewear has you covered.
WORKOUT CLOTHES FOR MEN
Bring it on! Gap workout clothes help you make all the right moves. Made with moisture-wicking, performance fabric, you'll power through any workout while keeping comfortable and dry. Plus, our four-way stretch technology means every burpee, lunge and squat just got way easier.
And you'll be able to go longer and stay fresher thanks to the breathable, anti-odor benefits built into all of our styles. Not feeling the workout vibes? We got you. Chill out in our men's joggers, hoodies or sweats. Consider it the workout gear that doesn't care if you workout.
Men’s Jeans:
MEN'S JEANS FOR ALL FITS AND STYLES
Every closet needs a few great pairs of jeans. When it's time to refresh the rotation, we take the guesswork out of finding the best men's jeans.
Our tried-and-true men's denim is built to last — our jeans feel better with every wear and look great wash after wash. From classic styles inspired by our archives to right-now fits that elevate your every day, you'll live in our jeans forever.
This is your destination for a wide range of men's jeans designed to fit and flatter every body, style, and mood. If you're looking for ultimate flexibility & total comfort, try our Skinny Jeans. Pair them with a pocket t-shirt, a Gap logo hoodie & sneakers for an outfit with everyday uniform potential.
If you're looking for a little more room, our Straight Jeans are your wardrobe's wingman and a classic for a reason. Slim and easy with a straight leg, they're made for all-day flexibility & ease. Dress them down with a polo shirt or turn things up a notch with an Oxford Shirt or All-Day Poplin Shirt and classic loafers.
If you have an athletic build, our Athletic Taper Jeans are slim where you want it with extra room where you need it & a cool, tapered leg. For relaxed fit jeans with vintage vibes, our roomy '90s Loose Jeans give chilled-to-the-max with an effortless slouch. This pair goes with everything so you can go everywhere. When you want even more space, our Baggy Jeans will be the roomiest pair in your rotation. Wear these throwback pairs with a Graphic T-Shirt under a roomy Overshirt.
Whether you're in the office or running errands, staying in or going out, our men's jeans are flexible for days, nights, whatever. A dark wash is always a clean classic but try lighter washes for the most laid-back look. Pick black jeans to elevate a casual fit or distressed jeans to keep your look low-key.
UX
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