INC International Concepts
Macy’s most fashion-forward brand, INC is a collection of runway-inspired styles created for every women. The brand voice is fresh and conversational, and always speaks to the season’s latest trends. I helped strategize numerous campaigns, and wrote copy for seasonal fashion books, social media, digital advertisement, and lookbooks.
Iris Meets INC Campaign
For Fall 2016, INC teamed up with style icon, Iris Apfel, to launch the Iris Meets INC campaign—an exclusive collection of 40 must-have styles that played into the season’s mod-inspired trend.
I concepted, wrote, and edited copy for a 360 marketing campaign, including fashion book, social media, email, press event invite, and teaser for the custom Iris Apfel emojis.
INC Fashion Books
I concepted and created copy for the following INC fashion books.
Spring 2020 Fashion Book
Holiday 2018 Fashion Book
Fall 2018 Fashion Book
Spring 2018 Fashion Book
INC Home Lookbooks
The INC Home Product team needed a tagline that spoke to the brand’s fashion-forward assortment. I created “Come Home To Style'' that appeared on macys.com, packaging, in-store signage, and INC lookbooks. I wrote copy for the INC Home lookbooks below.
Social Media
Spring Fashion
Fall Fashion
Think we’d make a great team?
Drop me a line. I’d love to hear from you!